Some cynics inevitably still scorn those who embrace #pumpkinspiceSZN with Instagram gusto, but along with the mockery on social media, there’s another strain of thinking that seems borne of the near-universal slog of the last few years: Maybe just. “But then these boots became part of our lives.” “It was either, ‘Oh, that’s a bubble that’s going to burst,’ or ‘We’re never wearing these again,’” she says. Ultra-trendy in the late 1990s and early aughts, they were soon written off by the fashion elite only to be ironically revived every so often. It’s here - it’s all around us.”Įmily Contois, an assistant professor at the University of Tulsa who studies food and media, likened the flavor’s mainstreaming to that of Uggs, those fluffy-lined boots that make their wearers look like they have baked potatoes for feet. “You can’t avoid it, so you don’t have to be embarrassed about enjoying it. “You are bound to run into something pumpkin-spiced - maybe pancakes or a seasonal drink,” says Melanie Zanoza Bartelme, who tracks food trends for market-research firm Mintel. Now pumpkin spice season arrives like any other meteorological phenomenon. So goes it with pumpkin spice, which used to be seen as part of a lifestyle choice, a signifier of the flavor’s most ardent acolytes: women (mostly White, mostly with flawless highlights) who loved brunch and cozy sweaters and pick-your-own apple orchards and painted signs in their kitchens reminding them to dream. Throw pumpkin spice into the pile of things that once served as cultural markers but now read as neutral: Denim and tattoos, for example, were once reserved for the counterculture, but now they’re just as at home at the PTA as in the demimonde. Like death, taxes and new Taylor Swift albums, pumpkin spice is now merely a part of the human condition. Or rather, it seems pumpkin spice is no longer a recognizable vibe. The vibe, it seems, has shifted for pumpkin spice. Never mind that, back in the right-side-up world, summer sweat is still rolling down our backs.īut something feels different this year as we peruse the aisles of the grocery store, already laden with an ever-expanding assortment of cookie dough and cocoa mixes and candles scented with clove and allspice. This article originally appeared on GLAMOUR US.Earlier this month, Starbucks began selling its seasonal pumpkin spice lattes, an annual event that has become the symbolic starting pistol of the crisp, floating-leaf, cable-knit autumn of our collective imagination. In July, MTV honored Swift with five nominations for her 10-minute version of “All Too Well.” While Alwyn won his first Grammy for his work on Swift’s masterpiece album Folklore, he is joining his girlfriend in a supporting role this time around. Swift and Alwyn are currently in the States to attend the VMAs in Newark, New Jersey, on August 28. They were there in the worst times and they’re here now.” “I learned that I have friends and fans in my life who don’t care if I’m #canceled. Ultimately, Swift remains close only with the “the ones who stuck around” during tough times like her public feud with Kim Kardashian and Kanye West. So I shouted it from the rooftops, posted pictures, and celebrated my newfound acceptance into a sisterhood, without realising that other people might still feel the way I did when I felt so alone.” She continued, “In my twenties I found myself surrounded by girls who wanted to be my friend. “Even as an adult, I still have recurring flashbacks of sitting at lunch tables alone or hiding in a bathroom stall, or trying to make a new friend and being laughed at.” “Never being popular as a kid was always an insecurity for me,” she said. In the essay Swift reflected on some of the insecurities that fed into her desire to publicise her large group of friends. You may leave behind friendships along the way, but you’ll always keep the memories.” It’s sad but sometimes when you grow, you outgrow relationships. Or maybe they’ll just be your comrades for an important phase, but not forever. “And maybe they will be for the rest of your life. “Something about ’We’re in our young twenties!’ hurls people together into groups that can feel like your chosen family,” she wrote. In 2019, Swift opened up about letting go of some members of her “squad” in a personal essay for Elle.

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